Date: 1997-2000
Role: Creative Director
Location: Vancouver, BC. Canada
Saatchi & Saatchi is one of the worlds biggest full service agencies and has annual billings of over 5 billion. As founding CD of Saatchi & Saatchi Vancouver I was responsible for all creative strategy for the West Coast. Managing existing Saatchi clients needs and building all new business. I was also responsible for creative recruitment, mentoring and creative development.
Notable Achievements
Creative Director for the PETA “bad cats” TV commercial first aired on the Jay Leno
Show. Designed to cause controversy, the spot was banned from Mainstream networks and was reported on and shown on all the major news networks in North America. The spot had over 1 million views online. The PETA spot continues to find an enthusiastic audience online. It was #1 on Adcritic’s Top 10 List for 9 weeks. The spot has been shown on TV networks across the world in ‘Best Advertising’ TV shows.
Client Brands
- Disney
- Toyota
- Proctor & Gamble
- PETA
- Quizno’s
- SoGood
- Filippo Berio Olive Oil
- Maple Leaf Foods
- Scott Paper