Zepter International is a global enterprise which produces, sells and distributes exclusive, high-quality consumer goods around the world principally by way of direct sales and also through high-end stores.
Masterpiece cookware is a revolutionary stackable cooking system designed to cook without using salt, water or oil, thus allowing food to retain its natural aromas, flavours, vitamins and nutritional properties.
I was asked to produce a magazine campaign that would capture the beauty of this spectacular cookware, crafted from surgical steel.
As a relatively unknown brand in North America I wanted to capture a distinctly North American identity for the brand while generating interest in the Zepter Name.
I created a series of three ads targeted to three different markets I had identified for the cookware, Natural, Beauty and Health. I wanted to challenge the audience to think of the cookware differently from ‘normal’ pots and pans. I used a headline of “For a Life Less Ordinary”.
