The New Zealand apple & pear marketing board created the Enza brand to promote its export markets around the world.
As part of a major North American promotion to retailers I was asked to produce a new illustration featuring Wiley coyote to be used by ENZA as part of a licensing deal with Looney Tunes.
Any new illustrations need to go through an approval process with Looney Tunes and after approval the illustration becomes part of their library of images to be used by partners and licensees in the future.
The illustration was then used by ENZA on a promotional Tee-shirt.
