Certified Management Accountants of Canada is a national Accounting Designation specializing in the training of Business Finance Management.
As part of a series of promotional activities focused on attracting University graduates to their information sessions, I produced an award winning press campaign to challenge graduates to think about the career decisions they make at this important crossroads in their lives.
I used archive images of odd situations to highlight the funny side of making the wrong career decisions.
I was also invited to write an article in ‘Marketing Magazine’ to showcase the ads.
The campaign won a Lotus Award in the category of best advertising Campaign.
