The use of illustrations in corporations especially business to business operations, is often overlooked. Dry but important information can be communicated in an engaging way with illustrations. This can transform presentations and highlight operational advantages, and contract winning points of difference in competing environments.
I approach all the work I do from a brand perspective. I often create a specific style of illustration that supports the main brand image. This can then give visual direction to any further illustrations so they all fit together to become part of the overall brand image. This adds value to market recognition and perception.